The Workday Market in 2025: Key Insights, Trends, and Predictions

As we step into 2025, the Workday market continues to grow and evolve, presenting new challenges and opportunities for professionals and organizations alike. In a recent conversation with Joel Kirkland, Managing Director of Recruitment Solutions at Focus Cloud (specializing in Workday and SAP brands), we discussed the current state of the market, emerging trends, and what lies ahead for the ecosystem.

Here are the key takeaways from our conversation, packed with advice, insights, and predictions for 2025.

A Look Back at 2024

Looking back at 2024, Joel described it as a year of steady, if unspectacular, progress for the Workday market. Despite macroeconomic pressures, the ecosystem demonstrated resilience, with projected growth of 10-14% by the end of March 2025.

"2024 was a solid year. The Workday market held up well, driven by optimization work and new client adoptions. We’ve rebounded strongly after the challenges of 2023," Joel shared.

This foundation has set the stage for a year of growth and innovation in 2025.

What to Expect in 2025

Joel highlighted several trends shaping the Workday market this year:

1. Continued Growth in Workday Talent Demand
   The demand for Workday professionals shows no signs of slowing down. However, there is a notable shift toward more niche skill sets, particularly in areas like Prism, Accounting Center, and Professional Services Automation (PSA).

   "Specialization is key," Joel emphasized. "Clients are looking for experts in emerging areas, and demand is outpacing supply."

2. Generative AI in Workday
   One of the most exciting developments in the ecosystem is the increasing integration of AI tools like Workday Copilot. These innovations are set to enhance user experiences and streamline processes, making Workday even more powerful.

   "AI is the headline to watch," Joel said. "Generative AI is reshaping how the platform is implemented and used, creating exciting opportunities for both consultants and end-users."

3. Shifting Work Preferences
   While remote work remains a strong preference for many, Joel noted an increasing number of organizations are requesting on-site presence, particularly for key roles. This trend will require professionals to stay flexible and adaptable.

Advice for Workday Professionals

For Workday consultants and professionals, Joel stressed the importance of specialization and differentiation.

"Focusing on a specific area or group of modules is invaluable in such a competitive market. The ability to consistently deliver results in a niche area sets you apart from the crowd."

He also highlighted the value of strong communication skills. Professionals must be able to clearly articulate their experience, approach, and value during interviews and client engagements.

For Organizations Hiring Workday Talent

Joel also offered advice for organizations looking to secure top-tier Workday talent.

"Workday is still a niche area, and great talent isn’t easy to find. To attract the best candidates, companies need to make their roles compelling and offer a seamless, engaging hiring experience."

Timely communication, constructive feedback, and a well-structured hiring process are critical to success.

"Even if a candidate isn’t hired, a positive experience ensures they’re more likely to consider your company in the future," Joel noted.

Why 2025 is an Exciting Year

Joel’s optimism for 2025 is rooted in both market trends and the internal progress Focus Cloud has made.

"We’re seeing pent-up demand for projects, which we expect to materialize as the year progresses. Combine that with technological advancements and a strong internal team, and it’s shaping up to be an exciting year."

Focus Cloud in 2025

At Focus Cloud, we’re doubling down on our efforts to support the Workday and SAP communities. From sponsoring events to hosting expert panels, we’re committed to driving innovation and supporting professionals and organizations in these ecosystems.

Whether you’re a Workday professional looking for your next opportunity or a company seeking top talent, Focus Cloud is here to help. Visit our website to explore our services and get involved in our initiatives.

Final Thoughts

2025 promises to be a transformative year for the Workday market. With growth opportunities, technological advancements, and an evolving landscape, it’s a great time to be part of this space.

Whether you’re a consultant sharpening your skills or an organization tackling new challenges, staying proactive and adaptable will be key to success.

Let’s make this a year to remember.